- ANALYSIS - MEMORABLE TV ADVERT
About -
The advert starts with two people drinking coffee talking about car insurance. Then an Italian person with an iconic mustache sings persuading people to use GoCompare.com for their insurance needs. He is dressed in a very tidy suit with a bow-tie.
Target Audience -
The target audience for this advert would be for the people who need advice with their insurance and they are trying to persuade those people to use their service. This could include people who are aged about 20+ years old and need a bit of help managing their money.
Effectiveness -
This advert is effective because it has a catchy song that people could remember all the time. The Italian man who sings is also an iconic figure because of his mustache. The way he is dressed compared to the two men drinking coffee could indicate that they could become wealthier taking the company's advice.
Form -
This advert is a realist advert as there is a real life opera singer singing to normal people in a cafe. There is no animation included in this advert as it set in a real life setting. From looking at this advert, it could be identified as a talking heads advert because the opera singer is looking directly at the camera meaning he is giving a direct address to the audience. This advert is not a documentary one because there are no facts given throughout it. This advert was the first of a string of similar adverts that GoCompare.com still showcase to this day, it is well known to many people.
Style -
The style of this advert is very humorous because there is a opera singer who always has a happy, positive expression which is something a lot of people like. The advert is not really that surreal or dramatic. The advert could be seen as funny or entertaining but it isn't parodic because theres nothing that it tries to imitate.
Adidas - There will be Haters (https://www.youtube.com/watch?v=UNiGSf2Sy30)
I chose to analyse this commercial because there is a lot in it that can be discussed. It is an advert made by Adidas and features 4 professional footballers who all play for the better clubs in the world.
Form -
The advert could be seen as realist and anti-realist because there are real people doing normal things but there are also a lot of different cuts and animations that make it anti-realist. There are a lot of animations in this advert, an example of that would be when random curse words pop up on the screen. There are other adverts from Adidas that are very similar to this but feature other professional sportsmen/women.
Style -
The style of this advert is quite humorous because the footballers in the advert are sending a message to all the people who hate them, by showing how much better they are at life because they play football professionally and earn 6-figure pay checks every week from doing so.
Technical Features -
This advert uses a good variety of technical features to reach out to its target audience. The different uses of the camera make the advert much more interesting. There are a lot of close ups of the professional footballers which only show their face and a little bit of their body. The lighting throughout the advert is mainly warm lighting with more bright colours than dark. It is used to show how good life is when you're a professional footballer, meaning people will think that if they have the same boots as the players, they will be more motivated to play better.
Selling techniques -
The most obvious selling technique in this advert is celebrity endorsement. There are 4 well known professional footballers in this advert. Gareth Bale, Luis Suarez, Karim Benzema and James Rodriguez, who all play for the two most popular football clubs in Europe. Most of theses players are people the audience look up to as role models, and will want to be just like them as much as possible, therefore buying the product that's being sold in the advert. This will generate so much more income to Adidas, it wouldn't earn nearly as much money if the celebrities weren't in the advert.
Advert 2 -
Beats by Dre - The Game Before the Game (https://www.youtube.com/watch?v=v_i3Lcjli84)
Form -
The advert is a realist advert as there are real people doing real things and theres no animation or any anti-realist characteristics that make it that way. The advert is a film type as it goes on for roughly 5 minutes, which is longer than the average TV advert.
Style -
The style of this advert is quite surreal because it shows the real nature of being a professional sports athlete. Their life is not easy regardless of their wealth and fame.
Technical Features -
This advert uses a great variety of technical features to make it look as amazing as possible. There are lots of ways the camera is used in this advert, which include long shots of the coast, buildings and favelas of Rio De Janeiro (the capital city of Brazil). There are also close ups of the faces of the celebrities involved in the advert.
Selling techniques -
The most obvious selling technique in this advert is celebrity endorsement. There are a lot of professional sports players. Most of theses players are people the audience look up to as role models, and will want to be just like them as much as possible, therefore buying the product that's being sold in the advert. This will generate so much more income to Beats by Dre, and it wouldn't earn nearly as much money if the celebrities weren't in the advert.
My first idea is the iPhone 8, which would be set in Hyde park, London. The person who is using the phone in the advert would firstly be looking at the 'Maps' app to find out the quickest way to get there by public transport, there will be shots of the person travelling from his home to Hyde park. When he is there he will pull out his brand new iPhone 8 and start to use the newly improved camera with many different ways of taking a picture, such as zooming in and out, square photo and panoramic. It can also shoot videos using different techniques, such as regular video, slow-motion and time lapse. Towards the end of the advert there will be a compilation of the photos and videos that were taken. My second idea is a spray can called 'Protector' which, in simplistic terms, protect ANY pair of shoes from soaking or from any substance that can stain them. In the TV advert it will show off the product with a voice over explaining in detail what the product does. Then it will show a comparison between two shoes, one that has had the Protector spray applied, and one that has not. It will show that the shoe that had the spray applied was resisting everything that would normally stain a shoe. The advert will be fairly short and will end with the full product and slogan which is yet to be decided.
Lloyd's first idea was the same as mine in terms of what the product is (being the iPhone 8). His idea of the advert, however, is different. His idea is James Corden using the new iPhone to take a clear picture of the London eye. He drops the phone in a deep puddle, but due to its new waterproof feature the phone is not affected by the water and will continue to work normally.
Lloyd's second idea is a new Fanta flavour called Coconut and Pineapple twistable. The advert includes teenagers running around playing sports at a local park, after they've played they sit down on the grass and take a big sip of the fanta drink, expressing how breathtaking it is. Vibrant colours would be used in the advert which implies that the drink brings a positive, energetic effects to everyone around, along with its delicious taste. The advert will end with a vibrant setting, just like the start, and will have the full logo for everyone to see.
Malachi's first idea is an energy drink called "Insane Energy", which does what any other energy drink does.
His Second idea is called the "Hoodie Buddie" which is a jumper which has its own ear-bud system attached to it so you can listen to music and other stuff through anything with a headphone jack.
After us discussing our ideas as a group, we decided to go with Shane's iPhone 8 advert. It felt to be the advert that would appeal to the majority of viewers, especially seeing as the location is at a famous landmark. It would also appeal to photographers as the phone has the best camera system that a phone has ever had.
- ASSIGNMENT 1 - TV ADVERT ANALYSIS
Adidas - There will be Haters (https://www.youtube.com/watch?v=UNiGSf2Sy30)
I chose to analyse this commercial because there is a lot in it that can be discussed. It is an advert made by Adidas and features 4 professional footballers who all play for the better clubs in the world.
Form -
The advert could be seen as realist and anti-realist because there are real people doing normal things but there are also a lot of different cuts and animations that make it anti-realist. There are a lot of animations in this advert, an example of that would be when random curse words pop up on the screen. There are other adverts from Adidas that are very similar to this but feature other professional sportsmen/women.
Style -
The style of this advert is quite humorous because the footballers in the advert are sending a message to all the people who hate them, by showing how much better they are at life because they play football professionally and earn 6-figure pay checks every week from doing so.
Technical Features -
This advert uses a good variety of technical features to reach out to its target audience. The different uses of the camera make the advert much more interesting. There are a lot of close ups of the professional footballers which only show their face and a little bit of their body. The lighting throughout the advert is mainly warm lighting with more bright colours than dark. It is used to show how good life is when you're a professional footballer, meaning people will think that if they have the same boots as the players, they will be more motivated to play better.
Selling techniques -
The most obvious selling technique in this advert is celebrity endorsement. There are 4 well known professional footballers in this advert. Gareth Bale, Luis Suarez, Karim Benzema and James Rodriguez, who all play for the two most popular football clubs in Europe. Most of theses players are people the audience look up to as role models, and will want to be just like them as much as possible, therefore buying the product that's being sold in the advert. This will generate so much more income to Adidas, it wouldn't earn nearly as much money if the celebrities weren't in the advert.
Advert 2 -
Beats by Dre - The Game Before the Game (https://www.youtube.com/watch?v=v_i3Lcjli84)
Form -
The advert is a realist advert as there are real people doing real things and theres no animation or any anti-realist characteristics that make it that way. The advert is a film type as it goes on for roughly 5 minutes, which is longer than the average TV advert.
Style -
The style of this advert is quite surreal because it shows the real nature of being a professional sports athlete. Their life is not easy regardless of their wealth and fame.
Technical Features -
This advert uses a great variety of technical features to make it look as amazing as possible. There are lots of ways the camera is used in this advert, which include long shots of the coast, buildings and favelas of Rio De Janeiro (the capital city of Brazil). There are also close ups of the faces of the celebrities involved in the advert.
Selling techniques -
The most obvious selling technique in this advert is celebrity endorsement. There are a lot of professional sports players. Most of theses players are people the audience look up to as role models, and will want to be just like them as much as possible, therefore buying the product that's being sold in the advert. This will generate so much more income to Beats by Dre, and it wouldn't earn nearly as much money if the celebrities weren't in the advert.
- LOCATION REPORT
- FOCUS GROUP REPORT
My first idea is the iPhone 8, which would be set in Hyde park, London. The person who is using the phone in the advert would firstly be looking at the 'Maps' app to find out the quickest way to get there by public transport, there will be shots of the person travelling from his home to Hyde park. When he is there he will pull out his brand new iPhone 8 and start to use the newly improved camera with many different ways of taking a picture, such as zooming in and out, square photo and panoramic. It can also shoot videos using different techniques, such as regular video, slow-motion and time lapse. Towards the end of the advert there will be a compilation of the photos and videos that were taken. My second idea is a spray can called 'Protector' which, in simplistic terms, protect ANY pair of shoes from soaking or from any substance that can stain them. In the TV advert it will show off the product with a voice over explaining in detail what the product does. Then it will show a comparison between two shoes, one that has had the Protector spray applied, and one that has not. It will show that the shoe that had the spray applied was resisting everything that would normally stain a shoe. The advert will be fairly short and will end with the full product and slogan which is yet to be decided.
Lloyd's first idea was the same as mine in terms of what the product is (being the iPhone 8). His idea of the advert, however, is different. His idea is James Corden using the new iPhone to take a clear picture of the London eye. He drops the phone in a deep puddle, but due to its new waterproof feature the phone is not affected by the water and will continue to work normally.
Lloyd's second idea is a new Fanta flavour called Coconut and Pineapple twistable. The advert includes teenagers running around playing sports at a local park, after they've played they sit down on the grass and take a big sip of the fanta drink, expressing how breathtaking it is. Vibrant colours would be used in the advert which implies that the drink brings a positive, energetic effects to everyone around, along with its delicious taste. The advert will end with a vibrant setting, just like the start, and will have the full logo for everyone to see.
Malachi's first idea is an energy drink called "Insane Energy", which does what any other energy drink does.
His Second idea is called the "Hoodie Buddie" which is a jumper which has its own ear-bud system attached to it so you can listen to music and other stuff through anything with a headphone jack.
After us discussing our ideas as a group, we decided to go with Shane's iPhone 8 advert. It felt to be the advert that would appeal to the majority of viewers, especially seeing as the location is at a famous landmark. It would also appeal to photographers as the phone has the best camera system that a phone has ever had.
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