UNIT - RADIO ADVERTISING

• BUDGET AND PROCESSES

In radio advertising production, there are certain key elements to a successful advert. one of these points it budget.

Music royalties is when you get to decide what music you want to use in your advert, or if you want to use any at all. There are four different categories for copyright and royalties, these being mechanical, performance, print and synchronisation licence. Mechanical is where you need the artists permission to use the song. This also comes with an agreed fee which goes from the developer to the artist that made the song you are using in your advert. Performance is where fees go to the artist depending how often the advert is played. Print is where the fees are given to the artists based on sales on the product you are trying to promote through your advert. Lastly, you will need a Synchronisation licence to allow the songs in the advert to be used or played in a film, television and radio commercials as background music.

A music bed is where if you want to play music or a soundtrack in the background of your radio advert there are three types of doing that. You can live record the music and speech together using a live band or single musician. You can use library music which is usually downloaded and will include a copyright fee. Lastly, there is pre-recorded music, created by an 'in house band', which you can upload onto your desktop/computer which you can then use in producing your advert.

To use a pop song in your radio advert you will need to pay a copyright fee. This is because you are using someone else's music in your advert and they will want credit for having their song played. As a creator you will need a Synchronisation licence which will make that music eligible to be played in the advert and any other project you make.

• PLANNING - TREATMENT

Client -

iPhone 8 Infinity. Global company.

Purpose of campaign -

The purpose is to advertise and promote the brand new iPhone and its new features, alongside special offers for those who buy it.

Unique selling point -

A big strength would be its usability. It is fast and fluent when you move from one app to another and it rarely/never lags or slows down. Another drawing point is the aesthetics of the product. The model itself looks neat and very well made. The look of it through the screen is also clean, the colour scheme has lots of beautiful, vibrant colours. these together makes the iPhone 8 unique and will make it stand out much more. Apps are another selling point because people spend a lot of time on their phone and will need apps like Facebook, Twitter and Instagram to socialise. But there are also the default apps that can be used for your everyday life. Apps such as Clock, Weather, Maps are all essential if you cant access them elsewhere. There are apps on the iPhone 8 that can benefit anyone.

Placement -

The target audience for this product can be anyone who is aged between 16-30 years. It can be broadcasted at any time during day or night on any radio station. 

Production roles -
Commercial producers create radio advertising in response to a clients brief and station promotions for radio stations. Broadcast assistants work in both speech based and music radio, offering support to producers and presenters. The actor/actors interpret others' words in order to bring a script to life and to metaphorically put flesh and blood onto the characters they are portraying. Radio traffic managers only work in commercial radio and are responsible for scheduling and advertising promotions in line with the stations' business strategy, with the aim to maximise revenue.

Budget -